Cancel Culture
Have you ever been nervous to post something on social media? Or have questioned any of your comments and replies on Twitter? That is because of the toxic use of cancel culture that has overtaken our social media platforms, and has influenced the ways that the groundswell interacts with one another. Cancel culture refers to one withdrawing support for public figures and/or companies after they have posted or said something that may be considered offensive or not politically correct. This feels like a new trend that has spiked during the pandemic - maybe due to the fact that every single part of our everyday life is being questioned and protested. We are in a revolution, and if you say something that may be wrong you will be cancelled. Getty Images Now, lets look at both sides. On one end, we have the groundswell doing what it does best and controlling the brands and what is "hot or not." On the other end, we have the groundswell making it nearly impossible for any brand
